Books: 3 Kings: Diddy, Dr. Dre, Jay-Z

3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more; one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings; Diddy, Dr. Dre, and Jay-Z, who all started their own record labels and released classic albums before moving on to become multifaceted businessmen; hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. Based on a decade of reporting and interviews with over a hundred sources, this is the fascinating story of these; entrepreneurs and how they've changed the face of US music and capitalism.